With so much competition and ever-diminishing margins, today’s tradesman needs to hustle to build a business and expand a client base. Technology can help. From mobile apps that manage finances to websites that allow customers to leave honest reviews, builders now have access to a plethora of online resources. But in a field full of handheld gadgetry, where to begin?
Profitability, minimising costs, maintaining a good level of cash flow, stock levels and good customer service are key for any business. It’s not just about having the right job management software although that does help!.
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It can be difficult for a builders’ merchant to attract and retain customers. Margins are thin, and luring price-conscious buyers takes more than a sign in the driveway. But with the right strategy, merchants can stand out in a crowded marketplace, maximizing profits, minimizing costs, and keeping stocks in line with customer needs.
Buildiro is making life easier for tradespeople and merchants, but the innovations go far beyond the job-site. An e-invoicing feature set to launch next month will save industry accountants time – and could even earn them a little extra cash.
It’s no secret that tradesmen are creatures of habit. Let’s face it – from the tools we use to the methods we employ, when we find something that works, we stick with it. But while that might engender customer loyalty, these days, being obstinate can be costly.
Coupons aren’t the most rugged tool in a pro builder’s toolbox, but for anyone with jobs south of London, they might be the smartest. Earlier this month, Buildiro teamed up with JMD Building & DIY Supplies, a family-run supplier in Hailsham, England, to offer all Buildiro customers 5% off their bill. It’s our first discount deal with a UK-based merchant; it will not be our last.
Professional builders, on the other hand, typically avoid small merchants. Many independently-run stores don’t maintain updated inventories online, and when time is money, tradespeople are instinctively drawn to bigger, often pricier alternatives, assuming larger retailers are more likely to stock what they are looking for.
It has been a busy two months here at Buildiro, and we wanted to take a few minutes to update our community on what we have been up to. Since the app launched on 2 March, interest from tradespeople and merchants has been incredibly high; we’ve counted more than 400 downloads via Google Play and the Apple App store, and our contact form has been lit up with requests from merchants and potential investors. Some of these conversations are inching toward official collaborations; more on that front soon.